.png)
It All Starts With A FREE 15-Minute Call
Find out What’s Costing Your Business Customers, Time and Profit
A focused 15-minute conversation about what’s working, what’s getting in the way and where to start.
Built for trades, property and home improvement businesses, The Trade Advantage looks at the whole customer journey, from being found and chosen to delivering the job and winning repeat business.
%20(411%20x%20480%20px).png)
You’re Good at the Work
But Are Customers Slipping Through the Gaps?
People find you, but they’re not convinced to get in touch.
Enquiries come in, but too many quotes go quiet.
You do a good job, but the reviews, referrals and repeat work don’t follow.
These Are Trade Advantage Leaks
Small gaps across the customer journey that quietly cost you customers, time and profit.
The Trade Advantage Looks At The Whole Journey
Not Just The Marketing
GET FOUND AND CHOSEN
Make it easier for the right customers to find you, trust you and get in touch.
TURN ENQURIES INTO PROFITABLE WORK
Improve how you respond, quote, following up and win the right jobs.
TURN GOOD WORK INTO MORE WORK
Build reviews, referrals and repeat business into what happens after the job.
Spot the Gaps. Fix What Matters First. Build on What Works.
How We Help.
Four practical ways to find the gaps, fix what matters and strengthen your business.
The Trade Advantage Review
We take a proper look at how customers find you, choose you and experience the job, then show you where work may be getting lost and what to sort out first.
Get It Done
If something needs sorting, we can take on agreed pieces of work for you, with a clear price, a clear result and no open-ended contract.
Join The Network
A growing network for trades, property and home improvement businesses to build trusted relationships, share opportunities and refer work.
.png)
Local customers are searching.
Can they find you?
Try this five-minute Google check before you spend another penny on ads.
Search for your main service and town. Is your profile complete? Are the details accurate, the photos current and the reviews recent and answered? If not, customers may choose someone else before they ever reach your website.
Want us to sort it for you?
See our Done-for-You Google Business Profile service
We've Run A Trade Business
Not Just Marketed One
We’re David and Gaynor, the people behind The Trade Advantage.
Before we helped local businesses with marketing, we spent more than 20 years building and running our own locksmith and security business, with a shop, a team on the road and customers to keep happy.
We know what it’s like to win the work, deliver the job, manage the team, chase payment and still find time to grow. The Trade Advantage is built on that real-world experience.
.png)
"Gaynor is the consummate entrepreneur who, along with her equally talented husband and business partner David, has created a strong business reputation."
Angela K
"From identifying opportunities, to putting strategies in place to maximise them. Always willing to offer advice and tough love when needed."
Ann P
"Gaynor is a giver she’s a smart cookie, creative a problem solver. A hard-working forward-thinking community leader."
Carla H
Try These Free Tools
(No sign up or log in needed!)
.png)